Last year, almost a year ago, we purchased a second home. It’s in Oregon, close to our two older children and our grandson, Ziggy :). But since we’re not there all the time, and having it sitting empty that often doesn’t make much sense. It’s the perfect opportunity for a STR (Short-Term Rental).
You can read more about that here, but for now, I want to share my secret sauce–a top ten list of must-haves if you’re thinking about turning an unused portion of your property into a money-maker!
When it comes to short-term rentals, not all upgrades are created equal. You could drop a fortune on high-end art or a top-of-the-line espresso machine, but will they actually move the needle on your nightly rate or occupancy? Probably not. If you want the best return on investment (ROI) for your Airbnb or STR, focus on upgrades that offer the biggest impact at the lowest cost. Here’s where you should put your money…
1. Keyless Entry System
Guests love convenience! A smart lock or keyless entry system eliminates the hassle of lost keys, late check-ins, and unnecessary host interactions. It also boosts security and allows you to manage access remotely. This simple upgrade saves time, reduces headaches, and makes your listing stand out.
2. Hotel-Quality Bedding & Mattresses
A good night’s sleep is non-negotiable. Investing in a high-quality mattress and premium linens can lead to glowing reviews, repeat guests, and increased occupancy rates. Plus, when guests sleep well, they’re less likely to complain about that slightly noisy air conditioner.
3. Stylish, Yet Durable Furniture
Your rental should be Instagrammable but also practical. Opt for furniture that’s both stylish and built to withstand heavy guest turnover. Think mid-century modern with performance fabric rather than ultra-trendy, fragile pieces that will need replacing in a year.
4. A Killer Coffee & Tea Setup
Guests love a good caffeine fix! A solid coffee maker (think Nespresso or a high-end drip machine), quality coffee, tea options, and a variety of sweeteners go a long way. It’s an inexpensive way to add a touch of luxury that guests truly appreciate.
5. Fast & Reliable Wi-Fi
No one wants to deal with spotty internet, especially digital nomads and business travelers. If your Wi-Fi isn’t blazing fast, you’re losing bookings. Invest in a top-tier router and make sure your connection can handle multiple devices streaming at once.
6. Smart TV with Streaming Services
Cable is dead. Guests expect access to Netflix, Hulu, and other streaming platforms. A smart TV (or a simple Roku or Fire Stick) gives them entertainment options and keeps your rental competitive.
7. Outdoor Space Enhancements
A small fire pit, cozy seating, or even some string lights can transform an outdoor area into an inviting retreat. This is an especially high-ROI upgrade for listings in scenic or warm-weather locations.
8. Well-Stocked Essentials & Thoughtful Touches
Guests notice the small details. Having a well-stocked kitchen (sharp knives, cooking oil, spices), quality toiletries, and even a few local snacks makes a big impact. These low-cost investments lead to better reviews and higher guest satisfaction.
9. Curb Appeal & First Impressions
Your listing’s exterior and entryway set the tone. A fresh coat of paint, some nice landscaping, or even just a stylish welcome mat can elevate the guest experience before they even step inside.
10. Energy-Efficient & Low-Maintenance Upgrades
LED lighting, smart thermostats, and water-efficient fixtures not only cut down on utility costs but also make your rental more eco-friendly—something modern travelers appreciate.
Your short-term rental should feel like a warm hug after a long day of travel. The best investments aren’t about splurging on extravagance; they’re about enhancing the guest experience in ways that drive more bookings and five-star reviews. A few strategic upgrades, and suddenly, your rental isn’t just another option—it’s the option. Now, go forth and upgrade wisely!
If you would love a design professional’s help taking your property to the next level (or price tier), let’s chat!
